Grabbing Leads with Video: A Guide to Adding Lead Capture Forms To Videos


Today, we’re diving head-first into the dynamic, ever-evolving world of video marketing. But this ain’t your run-of-the-mill ‘create a cool video and hope for the best’ deal. Oh no, we’re taking things up a notch (or ten!). You see, we’re not just talking about making videos, we’re talking about lead-capturing videos.

πŸ€” What’s a lead-capturing video, you ask? Picture this: a viewer stumbles upon your video, they watch it, they love it, and then – BAM! – a form pops up, capturing their name and email. Just like that, a viewer becomes a lead, someone you can reach out to, someone who’s interested in what you have to offer. See an example here.

🎈 Sound exciting? Good, because we’re about to embark on a humorous and illuminating journey on how to add a lead capture form to your video for free. Get ready for a fun-filled ride that even roller coasters will be envious of!

Step 1: Set up Camp for Free at GrooveVideo πŸ•οΈ

Hop onto the internet highway and pull up at GrooveVideo. Create a free account – no credit card, no hidden fees, just you, your video, and a world of leads waiting to be captured!

Step 2: Welcome Your Video to Its New Home 🏠

Navigate to “Library” and click “+ Add New Video.” It’s like moving into a new house but without all the heavy lifting. You can paste in an existing YouTube URL or upload a new video file – your call!

Step 3: Add a Dash of Charm πŸ’…

Time to doll up your video! Give it a catchy title, throw in a description, and choose a thumbnail and a watermark that will make it stand out in a crowd. Now it’s ready to hit the virtual runway!

Step 4: Don’t Miss Out on Any Leads – Use an Email Marketing Service πŸ“§

You’re about to catch a ton of leads, so get organized! Integrate with your existing email marketing service or use the free GrooveMail. Organization has never been so easy – or so free!


Step 5: Time to Capture Those Leads with an Opt-in Form! πŸ“‹

This is where the magic happens. Add an Opt-in Form to your video, choose when it displays, and give it a headline that would make newspaper editors green with envy.

Step 6: Set Your Video Free πŸ•ŠοΈ

Your video is now a lean, mean, lead-capturing machine! Save it, then click the three dots and select “Embed” to get the code. It’s ready to be embedded on your website and reel in those leads!

Extra Tips to Maximize Your Lead Capture 🎣

Deciding Where to Place Your Email Collector πŸ“

You can put your email collector anywhere in your video, but the golden rule is to consider your conversion goals and the type of video. If you’re offering highly valuable information, put it at the start. If your video is more of long-form content like a webinar, put it in the middle. For product videos, place them at the end. It’s all about balance!

To Gate or Not to Gate? 🚧

You can give viewers the option to skip the lead capture form, but our data shows that conversion rates soar when skipping is not an option. However, remember to consider the quality of the leads. Sure, you can catch more fish with a wider net, but are they the kind of fish you want?

What Lead Gen Form Copy Converts Best? πŸ–ŠοΈ

Your video is the star of the show, but the right script can make it shine even brighter. Adding the magic word “email” to your form can boost conversion rates! But remember, the key is to make your text appealing and provide value to your viewers.

By following this guide, your video will not just be a content piece but a powerful, lead-snagging tool! πŸš€ Happy lead capturing!


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